About

Alishba's promise and process
Personal

Personal

Hello! I'm Alishba, your dreamcatcher and path to the mirror. I say this instead of just introducing myself as a "photographer" because what I do is so much more than freezing a moment forever for you. It's more because I am there to help you create the moment in which you are the way you want to remember and cherish yourself and your loved ones. But more on that later. Here, I want to connect with you. I'm a politics and sociology academic who interned at Disney as a photographer back in 2010. It was there where I re-realized my passion for art. When I moved to Toronto after hopping all over the world, in 2013, that is when I created the umbrella of Purple Canvas Photography which has since evolved in to three streams: Glamour & Boudoir for Women, Family Portraits; and Weddings.

Commercial

Commercial

For me, commercial work is not something that creates an unattainable dreamworld but it's something that touches what resides in your subconscious. Feeling familiar even when something seems larger than life or simply bizarre is what I strive to deliver. To capture the real and the surreal in the moments between shots.

Art

Art

This is the core around which all of this that you see is based. This is my driving force, art is. Every image I create has a piece of me in it which glares through all of my styles but very specially in my Family Portraits and Purple Canvas Photography's Luxe for Women brand. I invite you to spend a day with me and embrace your unique self through my looking glass.

Merdy Jane

Merdy Jane

Bride

"Alishba the picture that you recently posted is making me emotional. You are extremely talented, and I know you will go far in this photography industry! My friend said our pictures looks like from a wedding magazine. I can see this kissing picture of Erik and me hanging in our bedroom; as it looks like a piece of art. All I can say is every picture you take is a masterpiece."

Rishi S.

Rishi S.

Cake Deisgner / Cakes, I Do

"Hey, this is Rishi from "Cakes i do!" Just wanted to reach out to you and say thank you so much for the pictures. They look amazing!!! My mom was so thrilled to see them, she's been calling all my family and to have them take a look!"

Neelofer Mansuri

Neelofer Mansuri

2015 Delegate / Miss World Canada

"So honoured to have been able to work with Purple Canvas Photography - Toronto yesterday! Alishba made me feel so amazing and comfortable in my own skin. She is so talented and knew exactly what she wanted from me when we were shooting. It was so easy working with her and every 10 minutes she made me laugh! heart emoticon Thank you so much for the wonderful experience, and thank you to your beautiful mother for letting me wear her very own design! Purple Canvas Photography - Toronto is absolutely amazing. Thank you Alishba for the beautiful picture, you are so extraordinarily talented. You are unique in your own way and you transfer that to every piece of work you touch."

Hussain R.

Hussain R.

Father

"Amazing pics yet again Alishba!!! Thanks!!!"